Rove to Kerry: Create 5 Biting One-Liners

John,

Pick the top 5 things you think W has done wrong in the last 4 years. Write out your top 10, and then whittle it down to the 5 most damning.

Now, work with your messaging team to develop 5 one-liners that capture the essence of your top 5 gripes. The one-liners should be both deadly serious, but most should have either alliteration, a rhyme, an implicit meaning, or borrow from a phrase that is often used to disparage someone.

For instance, if one of your top 5 is that W misused your vote to authorize the use of force, then a suitable one-liner might be:

"There he goes again: he says one thing, and does another."

Or, if one of your top 5 is that W hasn't accepted any accountability for the Iraqi prison scandals, the lack of WMDs, the rise of unemployment, the stifling deficit, the lack of tracking down Bin Ladin, or the CIA operative leak:

"If Heinz had a different variety for every time George Bush passed the buck... oh, wait, they do!"

Or, if one of your top 5 is that W/Cheney are in the pocket of corporate special interests:

"The only thing special about the Bush Administration are the special interests that are now running your country."

Develop the top 5, memorize them, and make sure to use them in every speech. By the time the debates roll around, you will want to use them again. By that time, they'll be well-known and possess more power than normal statements.