Rove to Kerry: Remove Yourself From The Race

John,

We all know that W's approval ratings are at about 50%, and that a vast majority of the Americans have polled that they want a 'significant change' in direction if Bush is re-elected.

There are a ton of Republicans and Independents who aren't thrilled with Bush's fiscal policy, his foreign policy, or even his faith-based approached to legislation. This means there is a pent-up demand for change. However, many of these voters can't easily get themselves to vote for a Democrat, nevertheless a Democrat from Massachusetts.

There's an opportunity here for you here, and it means making your campaign larger than you.

It is time to remove yourself from the race.

No, not literally, of course, but figuratively. Start spraying these slogans everywhere you go:

A vote for Kerry/Edwards is a vote for a Change in Direction
A vote for Kerry/Edwards is a vote for a Real War on Terror
A vote for Kerry/Edwards is a vote for Honesty in the Oval Office
A vote for Kerry/Edwards is a vote for Integrity in the Cabinet
A vote for Kerry/Edwards is a vote for Competency in the Pentagon
A vote for Kerry/Edwards is a vote for Renewed Trust in Government
A vote for Kerry/Edwards is a vote for America

These are slogans, so you won't want to justify, defend, exemplify, or illuminate on these. In fact, don't. (Sing with me, "keep it simple, very simple, keep a simple mel-o-dy")

Take yourself out of the race, John, and make yourself into the maestro of new leadership, ranging from the White House to the Congress. Orchestrate the transfer of power from the radicals to the respectables. Make yourself as big as the movement that wants Bush out.